Whitehall Essentials

Well January is here again and that means its time for me to start thinking about what new things I’ll be doing for the year. While I had a great holiday season as far as sales went; things were slower than usual this last year, partly because I missed 3 important events and moved 2.5 hours east making my trips to the WC Market rather limited. So frustratingly this means a number of my “branding improvement projects” will continue to sit on the back burner, so no custom canvas totes or gift wrap stickers this year and the launch of my new line “Monarch” will continue to sit on the back burner.

But do not despair, I will be introducing (finally) No.21 Lemon-Verbena and No. 23 Lavender-Verbena to the Signature Collection which I’m quite sure will be very popular with you fine folks.

Also I launched, albeit rather late in the year; the new Whitehall Essentials line last December for all the diehard purists out there. Just like my Signature Collection, these candles will also be made with pure organic soy wax and cotton wicks but scented with fine Essential Oils only. I wanted to use a type of “brown Kraft” box that is made from 100% recycled paper and has lovely horizontal lines embossed onto the box. And wanting to keep with the more natural “organic” look, I sketched out a design onto paper, sent it to my graphic designer and asked her to make up an image that could be made into a rubber stamp. After a few revisions to the artwork, I sent the design to Berkeley Rubber Stamp Co for them to create the rubber stamp; and wouldn’t you know it turned out better than I could have expected! I just love raw look of the stamp impression on the box and it also helps to emphasize that it’s a product lovely made by hand, one at a time. At the moment I have French Lavender and Lemongrass-Sage available in the Essentials line with more exotic fragrances on the way.